Color dying is a technique that actually saves the world by reducing the water used in dying clothing to zero. Dry pigment is baked into the fibers of fabric through heat and pressure, creating the most brilliant, evenly spread color across the entire roll of fabric. Nike coined this process “Colordry”. Nike’s saving the world one jersey at a time… and they’re looking pretty good while they do it. As production designer I collaborated with Jaine Sanchez to create a variety of analogue particle explosion environments which were layered into CG animations by Royale.
